8 Apr 2018
How much should you spend on marketing your business? It sounds like a simple question, but setting a marketing budget involves complex decision-making and it can [...]Read more How to set a marketing budget – a guide for business owners
2 Apr 2018
It’s all too easy to think of social media marketing as an opportunity to promote your brand. While this can be true, social media offers a powerful method of [...]Read more How to use social media to conduct market research and ace your B2B marketing strategy
21 Feb 2018
Marketing does not work when conducted in a vacuum. I had a customer experience today that really drove this home. Let me explain: I’m working on an event in a [...]Read more ‘You had me at hello’ … well, you would’ve done…had you looked at your customer journey.
22 Jan 2018
Some Marketing Managers have lost focus, and it’s not surprising. Over the years there has been a proliferation of new channels to reach and attract customers. [...]Read more Why marketing managers need to focus on the customer over the latest ‘shiny new thing’
1 Dec 2017
No matter how big (or small) your marketing budget, you need to ensure you’re getting the most out of it. There are a few simple steps you can take to trim your [...]Read more How to trim the fat from your marketing budget…without impacting results
29 Jul 2017
I spent a number of years running marketing campaigns in a regulated industry. It wasn’t unusual to require sign-off from as many as 15 people for marketing [...]Read more How to avoid ‘sign-off by committee’ when executing marketing campaigns
29 May 2017
A marketing audit is a thorough analysis of ‘where you are now’. It’s a hugely important exercise usually carried out at the start of the marketing [...]Read more 7 signs your company needs to conduct a Marketing Audit
27 May 2017
Should I hire a marketer or find a suitable freelance marketing consultant? This question comes up a lot in my conversations with clients and prospective clients. To [...]Read more Employ a marketer or find a freelance marketing consultant? The pros and cons.
1 May 2017
Marketing will add huge value to your business. But, first, you need to be clear about what you want to achieve. And of course, you need to ensure you do it well! [...]Read more What value can marketing bring to your business?