29 May 2017
A marketing audit is a thorough analysis of ‘where you are now’. It’s a hugely important exercise usually carried out at the start of the marketing [...]Read more 7 signs your company needs to conduct a Marketing Audit
27 May 2017
Should I hire a marketer or find a suitable freelance marketing consultant? This question comes up a lot in my conversations with clients and prospective clients. To [...]Read more Employ a marketer or find a freelance marketing consultant? The pros and cons.
1 May 2017
Marketing will add huge value to your business. But, first, you need to be clear about what you want to achieve. And of course, you need to ensure you do it well! [...]Read more What value can marketing bring to your business?
9 Apr 2017
Writing a brilliant value proposition is the most important task a business can undertake. I’ve been asked by a few clients recently to help them with their website [...]Read more How to write a brilliant value proposition
9 Mar 2017
Whatever stage your business is at, deciding to invest in digital marketing is a great step forward. However, choosing a digital marketing company is not an easy [...]Read more 5 questions you should ask before selecting a digital marketing company
Considering a Marketing Automation tool for B2B lead generation and nurturing? 5 things I wish I’d known.
15 Feb 2017
As a Marketing Director at a tech firm, I recall attending industry marketing conferences and hearing from the likes of Dell and SAP talking about their success with [...]Read more Considering a Marketing Automation tool for B2B lead generation and nurturing? 5 things I wish I’d known.