11 Jul 2018
We all know it’s more profitable to retain existing clients than to focus on acquiring new ones. So, why do some companies choose not to market to their client [...]Read more Why marketing to existing clients is key for professional services firms
21 Feb 2018
Marketing does not work when conducted in a vacuum. I had a customer experience today that really drove this home. Let me explain: I’m working on an event in a [...]Read more ‘You had me at hello’ … well, you would’ve done…had you looked at your customer journey.
1 Dec 2017
No matter how big (or small) your marketing budget, you need to ensure you’re getting the most out of it. There are a few simple steps you can take to trim your [...]Read more How to trim the fat from your marketing budget…without impacting results
27 May 2017
Should I hire a marketer or find a suitable freelance marketing consultant? This question comes up a lot in my conversations with clients and prospective clients. To [...]Read more Employ a marketer or find a freelance marketing consultant? The pros and cons.
1 May 2017
Marketing will add huge value to your business. But, first, you need to be clear about what you want to achieve. And of course, you need to ensure you do it well! [...]Read more What value can marketing bring to your business?
9 Apr 2017
Writing a brilliant value proposition is the most important task a business can undertake. I’ve been asked by a few clients recently to help them with their website [...]Read more How to write a brilliant value proposition
9 Mar 2017
Whatever stage your business is at, deciding to invest in digital marketing is a great step forward. However, choosing a digital marketing company is not an easy [...]Read more 5 questions you should ask before selecting a digital marketing company