Are you confident your marketing plan is delivering the results you need? My marketing audit services will help you identify missed opportunities and refocus your marketing on performance.
A marketing audit will give you clarity and direction. There are so many marketing tactics available to businesses that it can be difficult to know which marketing activities you should invest in. Some activities can be expensive, time-consuming and may not be right for your business. So how can you tell what’s working and what’s not?
Well, the simple answer is to look again at the marketing strategy you have chosen for your business and the marketing activities you are using. By auditing this, I can provide you with an honest assessment of your marketing performance and provide a report highlighting areas that are working well, areas that need improvement and areas that you ought to be employing, including any missed opportunities.
I work closely with you to look at:
- Marketing strategy
- Marketing skills
- Marketing tactics
- Marketing results
- Clients, competitors and markets.
- External influences.
The benefit of using a freelance strategic marketing consultant to do this is that you will get a completely objective view, with actionable insights.
Why do I need a Marketing Audit?
Nothing stays the same. Customers expectations change, new competitors appear, external influences impact your business. When you are under pressure to demonstrate ROI for your marketing, it can be impossible to keep up with it all. If you answer yes to any of the following questions then you need my marketing audit services:
- I am not getting the results I used to from my marketing
- I am experiencing an increase in client churn
- I am not clear on the return on investment for my marketing
- My competitors are experiencing higher levels of growth than I am
- I am planning a new strategic initiative
- I am finding it harder to retain and recruit staff
- I haven’t performed a marketing audit for over 2 years.
What people say
‘Ciara is a very talented marketer. She is a skilled marketing strategist with a great vision and a natural ability to communicate this to others. ‘ Sinead O’Brien, Programme Manager, NHS