I’m Ciara Wood and I’m a marketing consultant based in Devon. I help organisations develop appropriate marketing strategies that get them to where they need to be.
I’ve been working in marketing for over 18 years and am based in Exmouth in Devon. I’ve worked for large and small organisations and across a range of sectors -financial services, insurance, publishing, software and technology.
I hold the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and have worked at Marketing Director level for businesses both in Devon and across the country. I’m proud to have been part of a winning team for marketing initiative of the year at the British Insurance awards and the B2B campaign of the year awards.
What’s it like working with me?
I’m an independent marketing consultant and I will only ever recommend a marketing approach that is right for your business. My approach is to build trust and develop a long-term relationship with you based on the quality of my work and the results my marketing delivers for your business.
Because I place such an emphasis on making sure you see results for your marketing investment, I will spend time with you to ensure I have a really solid understanding of your business and your marketing requirements. This starts with the first point of contact. I don’t charge for this part of the service as I know that you can’t deliver an actionable marketing plan without this knowledge.
The process usually starts with a face to face meeting if you’re Devon based, or a Skype if a face to face doesn’t work for you, where I will ask lots of questions about your business, your markets, where you are now and where you want to be. I will write this up for you to check my understanding is right and from there I will suggest appropriate activities to help you achieve your goals.
My clients see me as their outsourced Marketing Manager. I will work to fit in with you, either working at your office or from home.
How much will it cost?
I can work on a day rate or an agreed project fee. I will be transparent as to how I have calculated the fee so you understand what you are paying for and what you can expect in return. Some clients like to go on a retainer model. For example, if a project is likely to span over a 3 month period, we agree a set number of hours and if these aren’t used, they are rolled over to the next month.
My day rate varies depending on the complexity of the work, but is in the region of £250 – £450 per day. You’re getting Marketing Director level of expertise at a fraction of what you would pay to find and recruit one! Plus, I don’t tie clients in with complex contracts, I prefer that clients only ever pay for what they need and always get value from my services.
Who I work with
I work with clients, who:
- Need to fill a resource gap, for example, maternity cover, or even mentoring a junior marketer to be able to take on a more strategic role
- Do not currently have a marketing team member and need short or long-term marketing support
- Are dipping their toes into marketing and want me to run training sessions and produce a marketing plan that they can implement
- Have been investing in marketing but are not getting the results they used to and want an experienced pair of eyes to audit and recommend alternative strategies
- Need to boost their pipeline and want me to develop and manage a lead generation plan
Are you looking for a marketing consultant who can deliver?