Get the marketing strategy right – the results will follow
Investing time and effort in strategic marketing planning is essential if you want to see a healthy return on investment (ROI). Whether you are looking for full marketing strategy consultancy or a lighter-touch marketing plan, as a strategic marketing consultant I will work closely with you to develop an actionable plan that delivers ROI and aligns with your business plan.
I do this by spending time with you and your team to understand your business and markets, where you are now and where you want to be. I will then put together a realistic and results-driven marketing plan to help you achieve this focusing on the marketing tactics that are most appropriate for you. The marketing plan covers:
- Marketing Audits, including SWOTs/macroeconomic analysis (PESTEL), market research and analysis, competitor analysis to help you define marketing objectives
- Marketing objectives
- Recommended marketing strategy including segmentation, targeting and positioning
- Recommended tactical marketing plan and communications/promotional plan
- Critical success factors and measurement.
Depending on how you like to work, I can help you implement the plan or assist with ongoing monitoring and reviews. As an independent strategic marketing consultant, I have a good network of creatives, social media marketers and PR professionals who I can brief and manage to implement the plan.
Results of strategic marketing plans to date
- A marketing audit and strategic plan for a software company led to a rebrand which opened up new markets for the company. New branding, tone of voice and lead generation activities led to a significant increase in pipeline with existing clients and prospective clients.
- A marketing audit, competitor benchmarking and resulting strategic marketing plan for a construction client is currently being implemented. It’s too early to give firm results at the moment but results are looking good with increased engagement on social media within their target markets.
Need a strategic marketing consultant?
Contact me to discuss how I can help you with your marketing strategy.
What people say
‘Ciara knows how to execute an integrated marketing strategy with expertise. In addition to strategic thinking, she has a tenacious approach to tactical implementation, ensuring that each and every activity has the desired result. It’s a pleasure and a great experience to work with Ciara.’ Sara Lewis, Director at Berkeley.