Some examples of recent freelance marketing projects.
I have held marketing roles at large companies like AXA and Ecclesiastical. I’ve also held Sales and Marketing Director level roles at SMEs. I am a B2B marketer through and through and love finding the most cost-effective marketing solution that will generate results – whether that’s leads and pipeline, new clients, brand awareness or a new marketing strategy. These are a few examples of recent projects:
Outsourced Marketing Management for Ecclesiastical Planning Services (EPS)
Emma Simpson, the marketing manager at EPS has an extremely busy role, overseeing every aspect of marketing for two brands as well as bespoke marketing activities for all EPS’ channel partners. In late 2017, Emma approached me to outsource some of her marketing planning work.
After taking the brief from Emma, I conducted desk research, held interviews with the sales team and with EPS’ channel partners to produce a plan, proposed metrics and a copy platform. The feedback was very positive ‘we’ve reviewed the B2B marketing plan you produced and are delighted with it. Thank you for putting this together and for the detailed research you did’. The plan is now being put into action.
Emma says ‘I’ve worked with Ciara before in the past and I know she’s a talented marketer. My role is so busy that I wanted to outsource to someone I could trust and who would just ‘get it done’. That’s exactly what she did and I’m delighted with the results.’
Digital Marketing Training for a Firm of Architects
The Client: A well-established firm of architects in Cambridge. The company have an excellent reputation in their sectors but the senior leadership team felt they ‘ought’ to be doing digital marketing. They were reluctant to dip their toes in without understanding what was involved.
Solution: We started by looking at their current strategy and identifying how they could apply digital techniques to enhance what they were already doing. I then ran workshops covering what digital marketing is, how could benefit their business and how their competitors are using it. It was a lighthearted but informative sesison but crucially it gave the Directors the confidence to invest in content production and start posting and engaging on LinkedIn and Facebook.
Targeted Lead Generation for a Start-up Training company
The Client: The owner of this start-up has a great business model but a shoestring marketing budget. He is targeting C-Suite execs at FTSE 500 companies. Two challenges, a difficult to reach audience and minimal budget to do it with. But, with a bit of imagination and clever thinking, you can get great results from a small budget.
Solution: We started with building personas for the target client profiles. From this, we identified their key challenges and how this company solve them. We built a content plan around these challenges and posted regular LinkedIn articles to raise awareness of the brand. We then exported the owner’s LinkedIn contacts and identified targets that existed within his connections. We then built a program of sponsored content and targeted direct mail and Inmail to generate meetings.
Marketing Audit and Copywriting for a Surrey-based digital marketing agency
The client: A small creative agency with big plans and fantastic skills. They want to grow substantially over the next five years but were so busy doing great creative work for clients, they didn’t have enough time to focus on developing a growth plan.
The Solution: we started with a marketing audit, looking at the agency’s current positioning in the market, clients and competitors. We identified there was a need to shift positioning to differentiate from competitors and appeal to the kind of clients they want to attract. The positioning was agreed and I rewrote the homepage copy to reflect this shift. In addition to the website, I rewrote the copy in sales materials to ensure the value proposition was conveyed at each stage of the sales cycle.